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The exchange of content from one blogger to another is what we call guest blogging. It is specifically done to get quality back-links and traffic in the process while it also gives exposure and builds relationships. The people who post their blogs in other websites are called guest bloggers, but these blogs have to be relevant to the content of the posting website. If used strategically, guest blogging can offer a plethora of advantages which we will discuss in this article. It not only helps you in linking with other sites, but it also increases thenumber of your subscribers.
The very first way to get started is to choose guest blogging for SEO rather than writing a number of guest post on big blogs. In guest posts the traffic dies down with time while in guest blogging for SEO, the effect of a single post lasts for months. The true value of a linked guest post increases with time.
Guest blogging is an effective way to acquire quality traffic that can be converted into subscribers. After all there is no charm in getting huge traffic, which does not convert into subscribers. But in order to get this kind of huge traffic, the first step involves choosing the best of blogs in your niche domain.
Guest blogging is effective in link building, while it also builds your brand awareness hence giving you a greater exposure in the process. When people see your name many times they start getting familiar with it making you a known identity. You can take this to the next step by regularly featuring on top blogs in your niche. You can also build your credibility with guest blogging because when people see and read your work repeatedly on the biggest of blogs, they start trusting you and relying on your word.
Guest blogging definitely has many reasons to opt for, but one needs to be clear on the approach. This can be done by determining the reasons for guest blogging. If you are doing it for increased traffic and subscribers you should not waste time on small blogs while if you are focused at getting back-links, you shouldn't be targeting big blogs either.
In simple words, if you are aiming at back-links, it is better to target some high quality and better page ranked blogs than a single big blog. If traffic is all that you want, then one high quality big targeted blog is better than five others. And for brand awareness, credibility and subscribers, a big targeted blog will always triumph over several smaller blogs.
However, guest blogging isn't that simple as it may sound. One has to be clear as to what one is going to write. Therefore, it involves a kind of research on the topic and also getting acquainted with the blog in terms of the person behind the blog, kind of content allowed on the blog and what will make the blog owner to publish your content. Every blog owner has different conceptions so you need to work upon them differently. Since you are already having a lot of competition, you have to be as descriptive and informative as possible. But before submitting it, don't forget to proof-read it. After all you don't want to spoil your reputation because of stupid grammar goof ups. Be polite when you submit your blog post to the blog owner with an email. Last, but not the least; interact with your readers by responding to them. This shows that you care.